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I don't like to carry too many stuffs in my purse- and alwyas try to minimize number items in my wallet & purse.
In Southern California, most supermarkets would like people to sign up for free memberships where customers can receive discount on products. To me, it's just a marketing strategy where stores can capture customers transactions data for future marketing uses. Although I hate to carry mutiple cards in my wallet but in order to get the discount - from time to time - I cumulate quite few of membership cards.
Luckily most stores have mini size cards where I can just put it in the keychain.
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